Nationwide seeks younger customers with ad targeted at renters

The catsuit-wearing "Unburglar" emblem of Nationwide is back in a new McKinney spot where she sneaks into an apartment and replaces destroyed appliances, highlighting the brand's shift to pitching renter's insurance. Nationwide is targeting younger users who are renting for longer periods and insuring their units more often. The apartment ad will run during March Madness games and represent about half of the company's media buy in the coming months, said Matt Jauchius, Nationwide's chief marketing officer.

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