NBA debuts new Twitter in-line video feature

03/20/2014 | New York Times (tiered subscription model), The

Twitter has made it simpler for smartphone users to preview and watch video tweets, a feature designed to make promotional videos on the social network more integrated. The National Basketball Association used the service on Wednesday to replay highlights from the Knicks-Pacers game, and 60 other companies will be offered the service through Twitter's Amplify advertising program in the coming weeks.

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