Sales rise when mobile devices and in-store experiences blend

IAB reports that 42% of brick-and-mortar shoppers that make their mobile devices part of the experience spend $1,000 or more, compared with just 21% shopping without a mobile device. Bill Loller writes that the price-comparison activity of showrooming can actually help brick-and-mortar stores if they take advantage of the online technology and provide excellent customer service in-store. In 2013, online purchases resulting from showrooming dropped to just 30% from nearly 50% the year before, according to IBM.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA