"Thursday Night Football" causes anxiety for advertisers

"Thursday Night Football" comes to CBS this fall, and that's causing concern among advertisers, who foresee ad rates rising as the supply of original Thursday series goes down. "The piece of the audience that isn't football fans will turn to other networks, but overall the net effect will be more people watching CBS. Other networks are going to lose more viewers overall than they will pick up," says Marc Morse, senior vice president of national broadcast at Assembly.

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