Viacom signs on as Tumblr's first TV partner

03/20/2014 | Variety

Yahoo-owned blogging service Tumblr has signed an ad deal with Viacom to develop co-branded campaigns for TV content on Comedy Central, MTV, Nickelodeon and other networks during the upfront season. The deal is Tumblr's first ad partnership with a TV company, and will include a presence in this year's MTV Movie Awards, with images, GIFs and interactive MTV content landing on Tumblr before the show. Viacom currently has 3 million followers and more than 40 blogs on Tumblr.

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