Yelp and YP partner to improve content and consumer reach

03/20/2014 | MediaPost Communications

Yelp has signed a deal with YP that will give Yelp access to YP's 70 million unique visitors on its properties and partner ones including Bing, AOL, Yahoo and Google. The deal will bring Yelp's 120 million unique monthly visitors more content through YP's listings and local advertising campaigns. "Bringing together our audience and their advertisers provides a compelling proposition and support for consumers," said Mike Ghaffary, Yelp's vice president of business development.

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