Young men get the full-court press to enroll in ACA plans

03/20/2014 | New York Times (tiered subscription model), The

Obama administration officials are working overtime to convince young Americans to purchase health insurance under the Affordable Care Act by the March 31 deadline for enrollment. The GamePlan4Me portal and ads featuring professional basketball star LeBron James target athletic young men who are at risk for sports injuries. "Our goal is to meet people where they are," said Valerie Jarrett, senior adviser to the president.

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New York Times (tiered subscription model), The

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