Food Manufacturers Lure Kids With Colorful Products

03/21/2002 | USA Today

Such products as Heinz's EZ Squirt ketchup, Kraft's Blue's Clues Macaroni and Cheese and Electric Blue Parkay Fun Squeeze butter-flavored spread are using funky colors as a new marketing tool to attract kids. Supermarket observer Phil Lempert says the funky colors is a marketing strategy the industry is using to add excitement to food categories that need a boost. "There's a whole huge market of kids that they are trying to attract," Lempert says.

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