Former Keebler CEO To Receive Bonus For Overseeing Kellogg Transition

03/21/2002 | Chicago Sun-Times (free registration)

Sam K. Reed reportedly will receive a $4.27 million bonus for his role in managing Keebler's transition under its new owner, Kellogg. Reed, 55, is expected to retire as vice chairman of Kellogg on Mar. 26. Analysts attribute the success of Keebler's acquisitions, including Austin Quality Foods, Famous Amos Cookies and Sunshine Biscuit Co., to Reed.

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