Doritos enjoys big success with user-generated contest

03/21/2007 | CNET

Frito-Lay's contest to pick a Super Bowl spot for its Doritos brand was such a success, with 1,000 entries and 600 million page views during Super Bowl week, the snack maker plans to launch more user-generated promotions, according to Jason McDonell, Doritos marketing director. The campaign "says that embracing consumers and what they love about the brand and giving them the opportunity to express that" reap rewards," McDonell said at the Online Media, Marketing and Advertising in Hollywood.

View Full Article in:

CNET

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY