Editorial: Some things can't be spun

03/21/2007 | Los Angeles Times (tiered subscription model)

While having a trade name enter the vernacular is generally considered a mark of success, as is the case of Kleenex, Xerox and Google, sometimes the English language absorbs a brand name in a less than flattering way. Such is the case with the word, "McJob," but an editorial in the Los Angeles Times argues that "mega-brands can't own the English language."

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