Lonelygirl15 in product placement deal with Icebreakers gum

03/21/2007 | Mediaweek

YouTube sensation Lonelygirl15, working with agency TracyLocke, Dallas, and Creative Artists Agency, has signed its first major branded entertainment deal. Under the pact, Hershey's Icebreakers Sours Gum is shown in close up as main character Bree offers a piece to her friends in a clip posted Tuesday.

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