Report: Undercounting gamers

03/21/2007 | Mediaweek

The growing in-game advertising sector is being hamstrung by the undercounting of the gaming population, according to new study by Gameasure, a division of digital media research firm Interpret. The disconnect comes by confusing the number of players with the number of units sold; Gameasure estimates the number of players of a given game to be many times higher than the sales figure.

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