Agency backs cycling team

03/21/2008 | NYTimes.com

Kansas City, Mo., agency Barkley is co-sponsoring a cycling team with riders aged 15 to 23 in hopes of gaining more insight into sports marketing and ways of connecting with young consumers. "It's a great way, a unique way, to get information we can use for existing clients or new clients," said Brian Booker, Barkley's chief executive and CCO. "If we're in a pitch for any account in the active lifestyle field, it's instant credibility."

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA