Sears makes friends with Facebook for prom promo

03/21/2008 | Adweek

Sears is hoping to reach teens shopping for prom dresses via social network Facebook in a new promotion that allows visitors to to share images of dresses they are considering with their Facebook friends. Sears marketing manager Tania Dermin said, "The main reason we chose Facebook is its popularity and the closed door environment where the girl can connect with her friends."

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY