Fox News brings a strong story into upfront season

03/21/2010 | Advertising Age (tiered subscription model)

Fox News is positioning itself as a direct competitor to mainstream cable networks for ad dollars, rather than to other cable news networks, according to this report. The news channel commands 26% of gross rating points for viewers in the 25-to-54 demographic with household incomes of $100,000 or more, more than double that of History, Discovery and CNN, which have 12%, 11% and 9%, respectively.

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