Study: Agencies need to step up training

03/21/2011 | Adweek

A new Starbucks barista receives more training initially -- 24 hours -- than the average ad agency employee gets in a year, according to a survey by Arnold that was first discussed at the recent 4A's conference. The Starbucks' training entails a manual, a "learning coach" and practical experience, while agencies typically rely on outside conferences, workshops helmed by managers and/or outside consultants.

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