Adobe moves into the predictive marketing analysis space

03/21/2012 | MediaPost Communications

Adobe's Efficient Frontier acquisition is leading the company to add predictive features based on behavior to its Adobe Digital Marketing Suite, writes Laurie Sullivan. Adobe tested what it now calls Project Midas with an undisclosed retailer leading up to Black Friday last year, discovering that a counterintuitive prediction was correct and allowing the client to make a media-allocation adjustment.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY