CMO: How Arby's aims to turn things around

03/21/2012 | Adweek

Arby's brand relaunch has plenty of moving parts, which marketing chief and Burger King veteran Russ Klein calls a "rolling thunder" of activity. In this interview, he also talks about why Arby's switched ad agencies, his accomplishments at Burger King and the difference between the turnaround efforts at each chain.

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