Community Service 2012 Company of the Week: Regions Financial


Source: The Financial Services Roundtable

For students at Sunnyside Middle School in Lafayette, Ind., Justin Bieber, Facebook and the latest mobile applications are taking a backseat to topics such as subsidies, embargoes and multilateral trade agreements these days. Through a partnership between the school, Junior Achievement of Greater Lafayette and Regions Bank, students are discovering the key drivers of global commerce and gaining a new appreciation of the effect it has on their lives.

This program is just one example of how Regions is taking financial education into the community. Recently during a week they designated as Make Life Better Week, Regions associates offered a variety of financial-learning experiences for children, adults and entrepreneurs in communities large and small. Courses covered a range of topics including basic financial principles, becoming a homeowner and the financial aspects of small business. Associates also volunteered with various community organizations and performed random acts of kindness.

"Whether personal or business finances, managing money is a constant challenge for many people. Our goal during 'Make Life Better Week' was to provide support to people in the community and teach our kids the value of financial education," said Regions Senior Executive Vice President Keith Herron, president of the bank's Midsouth Region. "If we can help people understand how to manage their money more successfully, we can help make their lives better."

In total, 590 Regions associates participated in 668 Make Life Better Week activities across Illinois, Indiana, Iowa, Kentucky, Missouri, North Carolina and Tennessee.

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