IPG's Roth says marketers are lagging in mobile

03/21/2012 | MediaPost Communications

With nearly half of television viewers multitasking with a smartphone device and fast growth in emerging markets, the future growth of advertising is in the mobile space, said Interpublic Group CEO Michael Roth. Roth added that considering the vast use of mobile, marketers are trailing behind, much as they did Internet advertising years ago.

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