J.C. Penney promotes monthlong sales with Hulu Plus app

03/21/2012 | MobileCommerceDaily.com

When users tap J.C. Penney's video ads in the Hulu Plus iPhone application, they are taken to a product page for the month of March on the retailer's mobile shopping site. The feature is a part of the new rebranding campaign that is "focused on the rhythm of our customers’ lives, so shoppers can find all the things they want, exactly when they need them, month by month," said spokeswoman Kate Coultas.

View Full Article in:

MobileCommerceDaily.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA