Lululemon does CRM the old-fashioned way

03/21/2012 | Wall Street Journal, The

Canada-based yoga and athletic wear retailer Lululemon Athletica is an apparel company with the market value of a hot tech startup. The company, whose sales per square foot last quarter were triple what Neiman Marcus reported for all of last year, avoids high-tech data collection tools and uses old-fashioned methods for collecting customer data, including eavesdropping on in-store shoppers to find out what they're really saying.

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Sr. Merchandiser - Womens Apparel
Blair LLC
Warren, Pennsylvania
SVP/CHIEF MERCHANDISING OFFICER
Navy Exchange Service Command (NEXCOM)
Virginia Beach, Virginia
Sr. Buyer
Norm Thompson Outfitters
Hillsboro, Oregon
Financial Planning and Analysis Manager
Orchard Brands
Beverly, Massachusetts
Logistics Systems Analyst
Steve Madden
Long Island City, New York