Lululemon does CRM the old-fashioned way

03/21/2012 | Wall Street Journal, The

Canada-based yoga and athletic wear retailer Lululemon Athletica is an apparel company with the market value of a hot tech startup. The company, whose sales per square foot last quarter were triple what Neiman Marcus reported for all of last year, avoids high-tech data collection tools and uses old-fashioned methods for collecting customer data, including eavesdropping on in-store shoppers to find out what they're really saying.

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Chief Information Officer
Total Wine & More
Potomac, Maryland
Human Resources Director, Distribution Services
Bed Bath & Beyond
Union, New Jersey
product guidance manager, Research & Development Sensory - Seattle, WA
Seattle, Washington
Retail Environmental Health and Safety Specialist
The Estee Lauder Companies
Production Coordinator
Tractor Supply Company
Brentwood, Tennessee