A&F prepares Hollister for Australian debut

03/21/2013 | Wall Street Journal, The

Abercrombie & Fitch will open its first two Hollister stores in Australia this year, part of a larger international growth strategy. The company opted to open with Hollister because "The Hollister lifestyle -- young, fun, and laid back -- matches closely the lifestyle of Australia and we are excited to see how our brand performs," said marketing director Michael Scheiner.

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