M.A.C. brand gives Estée Lauder a way into new markets

03/21/2013 | Bloomberg Businessweek

Estée Lauder's M.A.C. brand has made its name appealing to various ethnic groups, and that has helped make it the top high-end cosmetic brand in Brazil, India, South Africa and Turkey, and it recently opened its first store in Nigeria. The brand, originally created for professional makeup artists, has become key to the global company's emerging markets strategy.

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