Pepsi is changing the look and shape of its bottles for the first time since 1997, adding a swirled grip, shrinking the label and enlarging the logo. The rollout, which covers the Pepsi, Pepsi Max, Diet Pepsi and Pepsi Next brands, will start next month. "The longer-term view is this new design system would eventually hit all touch points beyond packaging," said Angelique Krembs, vice president of marketing for the Pepsi trademark.
Pepsi redesigns its bottles for the first time in 16 years
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