CMO outlines Yahoo's mobile-monetization strategy

03/21/2014 | eMarketer

Yahoo is focusing on a wider array of users' daily habits in its continuing push to be a mobile-first company, Chief Marketing Officer Kathy Savitt said in this interview, in which she outlines the company's mobile-monetization strategy. "Concurrently to reimagining our consumer mobile experience, we're also reinventing the ad experience with a mobile-first ethos. We believe that ads, when done well, are as accretive to the content and can actually be additive to the user experience," she said.

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