Marketers join in on March Madness excitement

03/21/2014 | PR Week

Brands including Dove, Bud Light and Burger King are looking to capitalize on excitement about the NCAA men's basketball tournament to drive engagement and buzz among fans. Bud Light has rented out a Dallas hotel for the Final Four for a massive party, while Dove partnered with sports-news website Bleacher Report to help fans create a bracket. Burger King held a March Madness Twitter promotion featuring 13 athletes using hashtag #WatchLikeAKing.

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