Online spa-products business adds more brands to achieve profitability

Nancy Mudford was initially wary of going online with her business selling spa skin care and cosmetic products. But once she did, she realized she needed to move quickly and expand her brand offerings to get her then money-losing business into the black. The strategy paid off, as she was able to sign up about 180 brands by the end of 2012 and return her business to profitability.

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