QR codes come into their own with customized experiences

03/21/2014 | MediaPost Communications

New technology is allowing marketers to take better advantage of QR codes, offering mobile users who scan them a more engaging experience that can include video and be customized to the user. "Someone used to be able to create a code, but it just linked to a website. Now it starts with what do you want to do, not what code do you want," said Mike Wehrs, CEO of Scanbuy, which has released a platform to improve the QR-code experience.

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