Report: Real-time marketing requires shift in tactics

03/21/2014 | eConsultancy.com

A survey on how brands handle real-time social media communications reveals that 73% are planning "spontaneous" communications based on real-time events, but experts say doing so requires a change in marketing tactics. "[T]o be truly 'agile' and achieve the best results from real-time marketing, brands have to change the way marketing teams work," writes Christopher Ratcliff of Econsultancy.

View Full Article in:

eConsultancy.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY