Report: Real-time marketing requires shift in tactics

03/21/2014 |

A survey on how brands handle real-time social media communications reveals that 73% are planning "spontaneous" communications based on real-time events, but experts say doing so requires a change in marketing tactics. "[T]o be truly 'agile' and achieve the best results from real-time marketing, brands have to change the way marketing teams work," writes Christopher Ratcliff of Econsultancy.

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