Yahoo CMO describes widening mobile-first strategy

03/21/2014 | eMarketer

Yahoo is focusing on a wider array of users' daily habits in its continuing push to be a mobile-first company, Chief Marketing Officer Kathy Savitt said in an interview. "At first, we focused on what I would call traditional enterprise habits such as search, e-mail and finance. ... This year, we're getting very aggressive about innovating around a mobile-first approach for content daily habits," she said.

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