Marketers target young voters

03/22/2004 | NYTimes.com

Marketers, realizing that young, politically active people can make good consumers, increasingly are using political groups as conduits to reach voters and portray themselves as hip, in-the-know companies. Motorola and 7-Up are among the brands sponsoring groups such as Rock the Vote and Cast the Vote.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA