P&G launches health care Web site

03/22/2004 | Advertising Age (tiered subscription model)

Procter & Gamble has launched a "light health care" magazine-style Web site as part of its advertising effort targeting what it calls "golden households," those consumers that account for the bulk of a brand's sales. The Web site is aimed at women who seek quick information for non-serious conditions, a P&G project manager said.

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