Does advertising still work?

03/22/2005 | New Yorker, The

Writing in The New Yorker, media critic Ken Auletta explores the question of whether the decline of a captive mass audience means the end of advertising as we know it. His survey of the industry takes him from the pages of David Ogilvy's "Confessions of an Advertising Man," to the offices of Linda Kaplan Thaler, and from traditional branding campaigns to the frontiers of product placement and guerrilla marketing.

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