Commentary: The virtues of performance compensation

03/22/2006 | MediaPost Communications

Jonathan W. Ragals, managing director and SVP of 360i, suggests that "interactive media's accountability has made performance-only pricing a possibility." The danger, Ragals notes, is that "the client's long-term strategic interests can be jeopardized by the agency focusing entirely on day-to-day gains at the expense of a holistic long-term approach to the brand and the campaign."

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