Powerade ad may get pulled, but will still help Coke drink

03/22/2006 | Adweek

Wieden + Kennedy's controversial spot for Coca-Cola's Powerade, which claims it is superior to rival Pepsico's Gatorade, may lose a battle if a federal court agrees to Pepsico's request for a restraining order against the ad. But the spot will have won the larger public relations war in its quest to build brand recognition for the upstart energy drink.

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