Do today's ads go for laughs at the expense of sales?

03/22/2007 | CNNMoney

Advertising agencies are looking to produce more engaging work to appeal to a new generation of ad-skippers, and many of the most popular campaigns are as funny as anything on television, notes's Paul R. La Monica. The question remains, however, whether funny ads generate the bottom-line results that appeal to agency clients.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Cincinnati, OH
Ad Trafficker
Austin, TX