Do today's ads go for laughs at the expense of sales?

03/22/2007 | CNNMoney

Advertising agencies are looking to produce more engaging work to appeal to a new generation of ad-skippers, and many of the most popular campaigns are as funny as anything on television, notes CNNMoney.com's Paul R. La Monica. The question remains, however, whether funny ads generate the bottom-line results that appeal to agency clients.

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