Sources: Zantac creative moving to Cramer-Krasselt

03/22/2007 | Adweek

The Zantac creative account reportedly has been awarded by new owner Boehringer Ingelheim Pharmaceutical to independent Cramer-Krasselt, Chicago, following a review. WPP Group's JWT, New York, was the longtime incumbent, but sources couldn't confirm which shops participated in the review.

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