Powerade wrestles with Gatorade

03/22/2009 | Advertising Age (tiered subscription model)

Coca-Cola Co.'s Powerade has taken on the industry-leading sports drink, PepsiCo-owned Gatorade, with a campaign saying it hydrates better because it has more electrolytes. A billboard from Powerade shows half a Gatorade bottle and says, "Don't settle for an incomplete sports drink."

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