Famous parents celebrate Pampers' Dry Max launch

03/22/2010 | Progressive Grocer

Famous parents including Padma Lakshmi, Liz Lange and Chad Hedrick attended a launch party with their little ones in New York City to celebrate Dry Max, which Pampers is billing as its most important innovation in 25 years. The diaper is thinner, contains 9% less material weight and can lock in moisture for up to 12 hours.

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