Location-based marketing opens up new possibilities

03/22/2010 | Advertising Age (tiered subscription model)

Location-based marketing offers myriad opportunities for advertising, promotions and direct sales, according to this article, and even more innovative formats are on the way. "What used to be called point-of-purchase is now called mobile advertising," said Kip Cassino, Borrell Associates' vice president of research. "Mobile can be an extension of a retailer's storefront."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA