Location-based marketing opens up new possibilities

03/22/2010 | Advertising Age (tiered subscription model)

Location-based marketing offers myriad opportunities for advertising, promotions and direct sales, according to this article, and even more innovative formats are on the way. "What used to be called point-of-purchase is now called mobile advertising," said Kip Cassino, Borrell Associates' vice president of research. "Mobile can be an extension of a retailer's storefront."

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