TV sites go interactive to keep eyeballs on ads

03/22/2010 | Advertising Age (tiered subscription model)

While networks streaming shows online have typically offered distraction-free screens, many are now offering more interactive elements to keep viewers engaged. A new NBC viewer embeds ads in interactive program-related content, while ABC allows viewers to share and read comments, and Fox has tinkered with scrolling Twitter feeds.

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Advertising Age (tiered subscription model)

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