Why proprietary apps overshadow the mobile Web

03/22/2010 | Advertising Age (tiered subscription model)

The buzz over the iPhone is being cited as the reason why the mobile Web, despite being more widely used than the popular Apple device, lags behind applications in terms of brand advertising. But marketers, similar to an earlier era before brand Web sites were common, risk falling behind their rivals if they don't soon launch a mobile version of their sites, according to this article.

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