Content-marketing tactics overcome inherent difficulties

03/22/2012 | Search Engine Land

Marketers diving into search-engine optimization find that content creation yields the most impressive results, but it also has the greatest degree of difficulty, a MarketingSherpa report found. However, by making the most of vital page elements, creating links between assets and using social sharing, marketers can make sure their content creation efforts pay off, Derek Edmond writes. "[E]ffective SEO-centric content creation requires planning on both the long and short term impact, and a strict attention to detail," he writes.

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