Digital media leads B2B revenue to $26.5B in 2011

03/22/2012 | BtoB

Growth in trade shows, print, digital and data services spurred a 6.9% increase in business-to-business media revenue to $26.5 billion in 2011, according to the Business Information Network. The digital channel grew the most last year, with an increase of 22% to $6.4 billion.

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