GM asks MTV's advice on selling cars to youth

03/22/2012 | New York Times (tiered subscription model), The

MTV's brand-consulting unit, Scratch, is helping General Motors try to connect with a young generation more interested in connecting online than in driving. Asked to rank 31 brands, a group of millennials surveyed by Scratch didn't place one automotive brand in the top 10.

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New York Times (tiered subscription model), The

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