How Pinterest hopes to emulate Facebook

03/22/2012 | CNNMoney/Fortune

To run a social startup is to exist at "the intersection of the Venn diagram of fear and joy," says Pinterest CEO Ben Silbermann. Despite clashes over users who post copyrighted materials, Pinterest is the hottest social media property of the moment, with a user base that increased 52% to 17.8 million this month, despite not yet having an open registration process. Now Silbermann is overseeing a Facebook-style redesign, and has hired Tim Kendall, Facebook's former director of monetization, to help build out the business.

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