Social media has big potential, B2B marketers say

03/22/2012 | eMarketer

Most business-to-business marketers still rely chiefly on e-mail to generate leads, according to a BtoB Magazine survey, but some say they are planning to increase their use of social media for lead generation. About 60% of marketers indicated that their early-stage social media outreach shows "great promise," and a fifth of marketers surveyed said they've already made social outreach a core part of their lead-generation strategy.

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